Botox Training – Patient Generating Tactics for Doctors
If you offer Botox services in your practice, it is important that you are able to attract a steady stream of new patients. Fortunately, there are quite a few great marketing tactics that have been proven effective by many doctors throughout the country. You may want to consider implementing some, or all, of the following patient generating ideas to help build your business. If you have not, as yet, learned to administer botulinum toxin, you may want to consider doing so after reading this article.
Optimize Your Website
One of the best ways to draw in new customers is by getting them to your website, where you can explain the many benefits and answer a potential patient’s questions. There are many ways to get people to visit your website, including the following proven effective strategies:
- Search Engine Optimization – You can identify what your potential customers are searching for on Google, and optimize your site so that it will show up near the top of the search results.
- Search Engine PPC Advertising – If you’re looking for a faster way to get people to your site, you can buy advertising for specific keywords on Google or the other search engines. You’ll pay for each person who visits your site, but they can be very targeted leads.
- Social Network Advertising – You can also advertise on sites like Facebook. These ads can be shown only to people who meet your specific requirements (such as age, income, ect).
Once people are on your site, it is important to present them with the information they need to make a decision to come into your practice. Offering to set up an appointment, explain how the procedure works, and even giving them a general price guide can help to keep them interested in your services.
Referral Programs
Another great way to bring in new clients is to set up a referral system that will encourage current clients to recommend your services to their friends and family. One great thing about this type of marketing is that most of your current patients will likely have a number of people they know who would benefit from the service as well.
A potential down side of this marketing strategy is that some people won’t want their friends and family to know that they are getting Botox treatment, so they won’t make the recommendation. Due to the fact that Botox is becoming so popular, however, this is a fairly small percentage of your overall customer base.
Hosting Botox Parties
Since it is possible to perform a large number of Botox procedures very quickly, hosting Botox parties is a great way to bring in new customers. Partnering with local people in your target audience to bring people together for this service is a great idea. Since the procedure is done in a more relaxed atmosphere, many people will be likely to try it. Offering a significant discount for services at the party will bring people in, and those who like the results will be much more likely to become regular patients.
These marketing strategies can bring in a steady stream of new customers for your practice. Given the fact that most Botox patients require a treatment every few months, this can help to create a thriving business very quickly.
Full details: http://dentox.com/botox-edu-news/botox-injection-training/
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